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德州：一家传统制造企业的战“疫”突围之路

2020-04-21

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疫情之下，国内外经济面临下行压力，给企业经营带来诸多问题和挑战。面对危机，传统制造企业如何走出发展困局？位于德州的山东朝阳轴承有限公司就走出了一条突围之路。

随着员工陆续到岗，朝阳轴承有限公司的生产车间又“热闹”了起来，机器轰鸣作响，工人们带着口罩紧张忙碌。
山东朝阳轴承有限公司总经理助理吴博坦言，虽然工人全部返岗，但产能却没有完全释放，企业忧虑的，正是市场不确定因素增多导致的供应链风险。

这场经济的“倒春寒”让企业开始主动调整生产节奏、优化库存管理，同时千方百计防控财务风险。山东朝阳轴承有限公司销售总监姚西刚说：“优质客户加大了供货配额，经过协商，保障货源的情况下，改变正常的付款周期。比如以前是三个月的，都提前到一个月，或者提前打预付款，解决我们的资金问题。”

山东朝阳轴承有限公司财务总监王洪燕介绍说：“一是压缩库存加速资金周转，再就是办一些敞口的承兑，尽量用现有资金扩大化。”

疫情之下，机遇与挑战并存。企业一方面重新审视自身的战略规划，进行前瞻性思考和布局，另一方面加快管理变革，夯实经营根基，谋求在业绩放缓的局势下赢取“弯道超车”的机会。在传统车桥轴承产品销量下滑的背景下，他们把更多的精力放在汽车轮毂轴承等新产品的研发上，借助中小企业“船小好掉头”的灵活性，对市场反馈的新需求快速响应。

山东朝阳轴承有限公司副总经理李畅表示：“4月份我们已把新产品送到客户进行上车实验，快速响应市场的变化，不能错失这次机会。”

来源：山东广播电视台综合广播《山东新闻联播》